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Online Marketing
End of the Year Statistics
Top Searches for 2006
Three of the top search engines, Yahoo!, Google and Lycos, released their top ten most searched for terms in 2006. Though there were some similar results, the rankings tended to differ. "Nostradamus" ranked first with Google, but only ninth at Lycos, where "Dragonball" came in first. At Yahoo!, "Playstation 2" was the most requested, with "Dragonball" ranking fourth and "Nostradamus" ranking 16th.
*Source: eMarketer: eStateNews
Fastest Growing E-Tailers, Based on Total Shopping Trips
(U.S., Combined Home and Work)
| RANK |
WEBSITE/PROPERTY |
2005 |
2006 |
%CHANGE |
| 1. |
Columbia House |
30,386 |
70,736 |
219% |
| 2. |
fingerhut.com |
5,300 |
15,051 |
144% |
| 3. |
overstock.com |
12,215 |
26,894 |
107% |
| 4. |
officedepot.com |
10,222 |
18,003 |
92% |
| 5. |
apple.com |
17,322 |
33,642 |
71% |
| 6. |
bestbuy.com |
22,735 |
32,389 |
63% |
| 7. |
hp.com |
20,043 |
30,067 |
53% |
| 8. |
staples.com |
8,609 |
14,509 |
52% |
| 9. |
amazon.com* |
153,197 |
248,822 |
49% |
| 10. |
circuitcity.com |
8,346 |
12,950 |
41% |
|
* includes ToysRUs
* Source: Nielsen//NetRatings |
How Internet Consumers Find Web Sites
| Search Engines: |
81% |
| Link From another site: |
59% |
| Viral Marketing (word of mouth) |
56% |
| TV: |
48% |
| Guessed URL: |
41% |
| Online advertising |
20% |
| Radio: |
19% |
| Direct Mail: |
10% |
*Source: Forrester Research Inc.
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